Posts tagged “Adtech”

  Chatbot on a mobile device

How WayBlazer's Dynamic Personalization Drives Results for Travel Companies

Finding one or two core objectives to pursue is good practice for any company. The best core objectives have a long horizon — ie, things that will be true for that company well into the future. At WayBlazer, one of our core objectives is to create th…

Scott Goldberg
VP of Business Development & Marketing
  Screenshot of traveling website

Chatbot Ads: What They Are & Why Travel Companies Should Care

In 2015, Expedia reported that travelers visited 38 websites before booking a trip. In 2016, Google said that travelers were researching in (sometimes hundreds of) micro-moments, short snippets of time spent on a variety of mediums. In 2017, a Sojern…

The Intersection of AI and Travel